Retaining Amaravati as an ancient town

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12th Sustainability Conference | Urban Sustainability: Inspiration & Solution, Jan 2016, Portland, USA

Inaugural International Conference on Tourism & Leisure Studies, April 2016, Hawaii, USA

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Recent Activities

8th International Conference on the Inclusive Museum | Museums as Civic Spaces, Aug 2015, New Delhi, India

Keynote: ICCN 2014 Festival and General Assembly,, Oct 2014, Isfahan, Iran

7th International Conference on the Inclusive Museum, August 2014, Los Angeles, USA

Masterclass & Keynote | Pathways: Connecting Museums & Communities. South East Queensland Small Museums Conference, 21-24 August 2014, Australia

Keynote speech to Exploring Borders, 6th General Conference of ASEMUS,, Sept 2014, Weltmuseum Wien, Vienna, Austria

Keynote speech to Museums and Innovations. ICOM - International Conference on Ethnography, Oct 2014, Zagreb, Croatia

Co-facilitator and lead, Ha Long Ecomuseum study tour: Postcolonial Museology, Appropriate Capacity Building and Regional Engagement, ICOM-ICTOP Annual Conference,, Oct 2014, Hanoi & Ha Long Bay, Vietnam

Chairperson of the Eleventh Sustainability Conference. Sustainability Dividends- Developmental Fault Lines,, Jan 2015, Copenhagen, Denmark

Strategic Transformations: Museums in 21st Century, February 2014, New Delhi & Kolkata, India

World Culture Forum: The Power of Culture in Sustainable Development, November 2013, Bali, Indonesia

Asia-Europe Foundation Experts' Meeting & Public Forum - Investing in Heritage Cities: Stimulus for Sustainable Tourism and Livelihoods, June 2013, Yangon, Myanmar

Workshop: Heritage as Knowledge Resource: social, political and cultural context, June 2013, Zagreb, Croatia

International Conference on Environmental, Cultural, Economic and Social Sustainability, Jan 2013, Hiroshima, Japan

6th International Conference on the Inclusive Museum, April 2013, Denmark, Copenhagen

UNESCO World Heritage Convention 40th anniversary celebrations & book launch "World Heritage: Benefits Beyond Borders", Nov 2012, Kyoto, Japan

International Symposium on Culture & Sustainable Development, Nov 2012, Paris, France

5th General Conference of the Asia-Europe Museum Network, Sept 2012, Seoul, Korea

More than Meets the Eye - Keynote Lecture

Museums Australia National Conference, Sept 2012, Australia

Expert Meeting on the Protection and Promotion of Museums and Collections July 2012, Rio de Janeiro, Brazil,

European Museum Advisors Conference, May-June 2012, Portugal

NEXT STEP: Putting Culture on the Agenda for the Future of Europe June 2012, Denmark



Amaravathi Stupa in Guntur.

An opinion piece by Prof Amareswar Galla. Published in The Hindu newspaper September 15th 2015.

The organic, historical linkages between the ancient town and the surrounding villages should be developed.

India is on the cusp of a paradigm shift in the way its much-neglected heritage is to be conserved. The drought in funding has almost been broken with the launching of two new schemes by the Central Government: HRIDAY, focusing on heritage cities and PRASAD, enhancing pilgrimage destinations.

Added to this, if the Smart City initiatives can locate culture as an integral fourth pillar, along with social, economic and environmental sustainability, then we will genuinely leapfrog into the 21st Century practice of sustainable heritage development. However, it requires appropriate capacity building to facilitate transformation.

As a potential demonstration project, the ancient town of Amaravati in Andhra Pradesh offers a triangulation of possibilities. HRIDAY and PRASAD schemes are coupled with the announcement by Chief Minister Chandrababu Naidu to name the new capital of the State as Amaravati. Juxtaposition of the old with the new could salvage the much-neglected heritage town from oblivion. But this is a double-edged sword. The investment in infrastructure will come as a breath of fresh air and the planned capital city offers prospects of better access and increased weekend visits to the ancient town. But real estate speculation and enhanced recreational spectrum need to be regulated to minimise negative impacts. At stake is the complexity of heritage, both tangible and intangible.

There are several factors that could help minimise the negative impacts. A local governance mechanism could ensure community cultural leadership and deliver benefits to the primary stakeholders. There are layers of history in Amaravati , often reduced to minimal details like dates, kings and dynasties, with focus on only in-situ heritage ‘relics’. In short, the layers of significance of the so-called Megalithic times of some 2600 years ago until now need to be shown, creating a contemporary understanding among both locals and outsiders, developing educational programmes and promoting experiential tourism.

All tourism is cultural. Even that which is natural is culturally perceived. The dichotomy of natural and cultural is a colonial legacy. In this context, heritage tourism is different as it uses non-renewable resources, both cultural and natural. Therefore, it requires responsible tourism development and must go beyond simple site visits to enable experiential visitation. The focus is no longer on the typical tourist. It is on visitors.

Visitors could be residents from the neighbourhood or the hinterland; school children and higher education students seeking a learning outcome; or domestic or international visitors paying for an Amaravati experience. An understanding of the demographics and psychographics of such target groups will assist the development of relevant experiences. Historical contextualisation of the heritage resources, informed by rigorous scholarship, openness to multiple interpretations of all forms of heritage and facilitating a plurality of visitor understandings, are essential for creating meaningful experiences in the revitalisation of Amaravati.

There are lessons to be learnt from other Asian countries that have demonstrated their own methods of safeguarding their diverse heritage against the backdrop of rapid economic growth. Hoi, an ancient town in central Vietnam, for example, is protected by the very people whose ancestors built the houses there in the 18th and 19th Centuries. The district of Hoi An [known in the ancient times as Faifo] was also called Amaravati between the 7th and 12th Centuries during the years of the Champa kingdom. The Homeowners Association in Hoi An ensures responsible and relevant infrastructure development. The Hoi An case study is exemplary for bringing together culture, health and well-being where valuing heritage informs all walks of life.

Coming from Amaravati and having worked in Hoi An Ancient Town, I advocate grounded and locally developed pathways for the Amaravati ancient town, informed by new approaches on all fronts with a sustainable developmental action Plan. The organic historical linkages and relationships between the Ancient Town and the surrounding stakeholder communities and villages need to be taken up as a priority.

Investment of resources must assist conservation. The old ginning mill, historic houses in the Pujari street, Zamindar’s house and other buildings from the past 200 years in Amaravati ancient town are in need of urgent protection. New attractions need to be developed in the hinterland. Environmental impacts need to be monitored with an increase in tourist visits and business activities.

Amaravati, the ancient Dhanyakataka, once the flourishing capital centre in the formation of Andhradesa, may yet again become the heartthrob of the lower River Krishna Valley. A local Amaravati Heritage Society could ensure civil society engagement and benefit-sharing. An Amaravati Ecomuseum, an open air spatial approach to all forms of heritage, including the ancient town and its hinterland, will ensure sustainable growth.

Prof Amareswar Galla is the Executive Director of the International Institute for the Inclusive Museum, Australia & Denmark

[Source] Retaining Amaravati as an ancient town

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